things that we really love doing, whether it's a machine for okay go or an organ for die-hard battery, we love putting these things together. when red bull came to us and gave us an opportunity to work with them with these amazing athletes, we were thrilled to put together a red bull kluge. >> you have a golfer here, a hurdler there, extreme athletes on bikes. how did you get everyone on board? why did they say yes? >> well, i think that, you know, the athletes that are sponsored by red bull all have, i think, a sort of common trait, which is that they really believe in exceptional performance and they really are, without a question, the best in the world at what they do. and so for us, you know, i think it was an opportunity to pull everybody together and do something really extraordinary.